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A prominent manufacturer of imaging and other medical specialty products looking to expand their product portfolio engaged Vela Technologies to assess and solicit new product ideas in a variety of clinical areas including Ultrasound, CT, Vascular Access, Wound Care and Medication Delivery. The information obtained through in-depth one-on-one interviews with clinicians across the country provided the groundwork for the company's product and business development plans.
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Vela Technologies conducted market research for a European manufacturer of a new pulse oximetry and CO2 monitoring product via a series of telephone interviews with over 40 hospitals and medical centers. The market opportunity, value proposition and clinical information obtained strengthened the client's position prior to their entry into the US market.
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In a project for a leading manufacturer of Electrophysiology products, over 50 Electrophysiologists and other EP health professionals were surveyed to establish the market value of several new product features under consideration for their next generation EP Recording System. This hard data formed the basis for prioritization of future product development efforts.
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A large international healthcare corporation needed to fine-tune and validate existing specifications for planned upgrades to their ECG Data Management system. Vela Technologies interviewed IT and Cardiology personnel to consistently and objectively gather key information, which not only provided valuable input for future product development efforts but also revealed opportunities to improve customer satisfaction. |
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